The workshop of his parents to design studies, Frédéric Krief, since his youngest age, dressed his life to his passion: fashion.

As evidence, he founded Berenice in 2004.

The mesh basic and chic, feminine colors and the elegant cuts.

"I chose the name of Berenice, because it's a name that conveys a timeless image, both classic and elegant."

The famous cashmere sweater adorned with two wings of an Angel in the back opens its doors to success to the brand and its creator.

"Berenice wings symbolize freedom and purity, in the image of our clothes."

The brand has a new breath, in 2007, when Frédéric meet Myriam Seguy who became his wife, his muse, the Muse of his campaigns, and now, the artistic director of the House.

The merge in love and work of these two personalities gives wings to the brand that goes beyond the borders of France to become an international brand. Berenice is currently more than fifty points of sale, between Paris, Lyon, Marseilles, Geneva, London...